{"id":3235,"date":"2020-06-25T04:33:12","date_gmt":"2020-06-25T04:33:12","guid":{"rendered":"https:\/\/ic3.ca\/?p=3235"},"modified":"2022-01-03T17:23:22","modified_gmt":"2022-01-03T17:23:22","slug":"digital-transformation-isnt-a-heart-transplant","status":"publish","type":"post","link":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/","title":{"rendered":"Digital Transformation Isn\u2019t a Heart Transplant!"},"content":{"rendered":"

Digital Transformation – The power of putting People First<\/h4>\n

We absolutely embrace the belief that establishing a digital presence<\/a> in the marketplace is vital to the future success of your brokerage \u2013 maybe even to its survival. A large and growing segment of your customer base is demanding the ability to interact with you digitally.<\/p>\n

While a digital transformation might be necessary, don\u2019t treat the development of a digital presence as if it were a corporate heart transplant for your brokerage! Your digital brand is a necessary addition to your capabilities, but what will continue to drive your business should be the beliefs and values that are at the heart of what you do.<\/p>\n

In other words, we still need to put People First.<\/p>\n

Lose sight of this, and you risk dehumanizing your relationships with your customers.<\/p>\n

Just what are those beliefs and values that are at the heart of your business?<\/strong><\/h4>\n

We\u2019ve always called these \u2018core values,\u2019 but I think we need to give them a new name \u2013 Guiding Principles. You know them as your non-negotiables. Now you may be saying, \u201cWe\u2019ve got that covered \u2013 our core values are honesty, customer first, great service\u2026\u201d<\/p>\n

But I encourage you to dig deeper! What\u2019s beneath all of those?<\/p>\n

Here are ours to use as an example:<\/p>\n

The iC3<\/sup> Guiding Principles<\/strong>\u00a0<\/strong><\/h4>\n

Passion<\/em> \u2013 we are passionate about the work we do and only deal with clients who are just as passionate about their work.<\/p>\n

Respect<\/em> \u2013 we treat all those with whom we deal with deep respect at all times, and will accept nothing less in return.<\/p>\n

Value<\/em> \u2013 we believe that the long-term success of relationships is based on the creation of value for each other.<\/p>\n

Results<\/em> \u2013 we agree with Yoda: there is no \u2018try,\u2019 there is only \u2018do\u2019 or \u2018do not.\u2019 We are prepared to be measured by the results we achieve.<\/p>\n

What to do next<\/strong><\/h4>\n

Peel the onion and commit to writing your<\/em> Guiding Principles<\/a>! It might be hard work, but it will be worth it.<\/p>\n

Then, use your Guiding Principles as a lens through which you will view every one of your key relationships \u2013 employees, customers, suppliers, and partners.<\/p>\n

Make sure that your use of technology is done in a way that puts your Guiding Principles first and foremost. Technology must be an enabler of more thoughtful, meaningful human interaction – not a surrogate.<\/p>\n

Once you have your Guiding Principles written down, the next step is to socialize them. By that, I mean train your Leadership Team and your Front-line Team to understand what the Guiding Principles look like as a set of behaviours, not just words. Then your people will have something to model.<\/p>\n

By the way, as you\u2019re looking through the Guiding Principles lens, if you find any relationships that conflict with your Guiding Principles, well, we think you know what you have to do next\u2026the future of your business may depend on it!<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Transformation – The power of putting People First We absolutely embrace the belief that establishing a digital presence in the marketplace is vital to the future success of your brokerage \u2013 maybe even to its survival. A large and growing segment of your customer base is demanding the ability to interact with you digitally.<\/p>\n","protected":false},"author":6,"featured_media":3237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22,89,110],"tags":[112,113],"aioseo_notices":[],"yoast_head":"\nDigital Transformation - iC3 | Intellectual Capital Coaching Corporation<\/title>\n<meta name=\"description\" content=\"Your company might need a digital transformation, but that doesn't mean completely shifting away from a "people first" mindset.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation - iC3 | Intellectual Capital Coaching Corporation\" \/>\n<meta property=\"og:description\" content=\"Your company might need a digital transformation, but that doesn't mean completely shifting away from a "people first" mindset.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/\" \/>\n<meta property=\"og:site_name\" content=\"iC3 | Intellectual Capital Coaching Corporation\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T04:33:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-03T17:23:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Johnston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Johnston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/\"},\"author\":{\"name\":\"Hannah Johnston\",\"@id\":\"https:\/\/ic3.ca\/#\/schema\/person\/78a63dedcc5d3cd4848dd0f5fabb1fae\"},\"headline\":\"Digital Transformation Isn\u2019t a Heart Transplant!\",\"datePublished\":\"2020-06-25T04:33:12+00:00\",\"dateModified\":\"2022-01-03T17:23:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/\"},\"wordCount\":497,\"publisher\":{\"@id\":\"https:\/\/ic3.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg\",\"keywords\":[\"digital transformation\",\"guiding principles\"],\"articleSection\":[\"Business Stategy\",\"Culture improvement\",\"leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/\",\"url\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/\",\"name\":\"Digital Transformation - iC3 | Intellectual Capital Coaching Corporation\",\"isPartOf\":{\"@id\":\"https:\/\/ic3.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg\",\"datePublished\":\"2020-06-25T04:33:12+00:00\",\"dateModified\":\"2022-01-03T17:23:22+00:00\",\"description\":\"Your company might need a digital transformation, but that doesn't mean completely shifting away from a \\\"people first\\\" mindset.\",\"breadcrumb\":{\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage\",\"url\":\"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg\",\"contentUrl\":\"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg\",\"width\":2560,\"height\":1713,\"caption\":\"digital transformation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ic3.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Transformation Isn\u2019t a Heart Transplant!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ic3.ca\/#website\",\"url\":\"https:\/\/ic3.ca\/\",\"name\":\"iC3 | Intellectual Capital Coaching Corporation\",\"description\":\"Business Coaching and Strategy\",\"publisher\":{\"@id\":\"https:\/\/ic3.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ic3.ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ic3.ca\/#organization\",\"name\":\"Intellectual Capital Coaching Coroporation\",\"url\":\"https:\/\/ic3.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ic3.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ic3.ca\/wp-content\/uploads\/2019\/10\/logo240x100.png\",\"contentUrl\":\"https:\/\/ic3.ca\/wp-content\/uploads\/2019\/10\/logo240x100.png\",\"width\":241,\"height\":100,\"caption\":\"Intellectual Capital Coaching Coroporation\"},\"image\":{\"@id\":\"https:\/\/ic3.ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/ic3\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ic3.ca\/#\/schema\/person\/78a63dedcc5d3cd4848dd0f5fabb1fae\",\"name\":\"Hannah Johnston\",\"url\":\"https:\/\/ic3.ca\/author\/hjohnston\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Transformation - iC3 | Intellectual Capital Coaching Corporation","description":"Your company might need a digital transformation, but that doesn't mean completely shifting away from a \"people first\" mindset.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/","og_locale":"en_US","og_type":"article","og_title":"Digital Transformation - iC3 | Intellectual Capital Coaching Corporation","og_description":"Your company might need a digital transformation, but that doesn't mean completely shifting away from a \"people first\" mindset.","og_url":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/","og_site_name":"iC3 | Intellectual Capital Coaching Corporation","article_published_time":"2020-06-25T04:33:12+00:00","article_modified_time":"2022-01-03T17:23:22+00:00","og_image":[{"width":2560,"height":1713,"url":"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg","type":"image\/jpeg"}],"author":"Hannah Johnston","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Johnston","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#article","isPartOf":{"@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/"},"author":{"name":"Hannah Johnston","@id":"https:\/\/ic3.ca\/#\/schema\/person\/78a63dedcc5d3cd4848dd0f5fabb1fae"},"headline":"Digital Transformation Isn\u2019t a Heart Transplant!","datePublished":"2020-06-25T04:33:12+00:00","dateModified":"2022-01-03T17:23:22+00:00","mainEntityOfPage":{"@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/"},"wordCount":497,"publisher":{"@id":"https:\/\/ic3.ca\/#organization"},"image":{"@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage"},"thumbnailUrl":"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg","keywords":["digital transformation","guiding principles"],"articleSection":["Business Stategy","Culture improvement","leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/","url":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/","name":"Digital Transformation - iC3 | Intellectual Capital Coaching Corporation","isPartOf":{"@id":"https:\/\/ic3.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage"},"image":{"@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage"},"thumbnailUrl":"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg","datePublished":"2020-06-25T04:33:12+00:00","dateModified":"2022-01-03T17:23:22+00:00","description":"Your company might need a digital transformation, but that doesn't mean completely shifting away from a \"people first\" mindset.","breadcrumb":{"@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#primaryimage","url":"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg","contentUrl":"https:\/\/ic3.ca\/wp-content\/uploads\/2020\/06\/shutterstock_528713977-scaled.jpg","width":2560,"height":1713,"caption":"digital transformation"},{"@type":"BreadcrumbList","@id":"https:\/\/ic3.ca\/digital-transformation-isnt-a-heart-transplant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ic3.ca\/"},{"@type":"ListItem","position":2,"name":"Digital Transformation Isn\u2019t a Heart Transplant!"}]},{"@type":"WebSite","@id":"https:\/\/ic3.ca\/#website","url":"https:\/\/ic3.ca\/","name":"iC3 | Intellectual Capital Coaching Corporation","description":"Business Coaching and Strategy","publisher":{"@id":"https:\/\/ic3.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ic3.ca\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ic3.ca\/#organization","name":"Intellectual Capital Coaching Coroporation","url":"https:\/\/ic3.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ic3.ca\/#\/schema\/logo\/image\/","url":"https:\/\/ic3.ca\/wp-content\/uploads\/2019\/10\/logo240x100.png","contentUrl":"https:\/\/ic3.ca\/wp-content\/uploads\/2019\/10\/logo240x100.png","width":241,"height":100,"caption":"Intellectual Capital Coaching Coroporation"},"image":{"@id":"https:\/\/ic3.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ic3\/"]},{"@type":"Person","@id":"https:\/\/ic3.ca\/#\/schema\/person\/78a63dedcc5d3cd4848dd0f5fabb1fae","name":"Hannah Johnston","url":"https:\/\/ic3.ca\/author\/hjohnston\/"}]}},"_links":{"self":[{"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/posts\/3235"}],"collection":[{"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":2,"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/posts\/3235\/revisions"}],"predecessor-version":[{"id":3631,"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/posts\/3235\/revisions\/3631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/media\/3237"}],"wp:attachment":[{"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/media?parent=3235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/categories?post=3235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ic3.ca\/wp-json\/wp\/v2\/tags?post=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}